Decarbonizing The Hardest to Decarbonize Sectors with Kim Carnahan

Let’s say a company has set an ambitious climate goal to drastically reduce their carbon emissions, but in order for them to meet that goal, they would need their supplier two or three links up the chain to clean up their own footprint. If the company has no relationship to this supplier and no influence over how they do business, how does the company get that supplier to reduce their emissions?

That’s where Kim Carnahan and the Center for Green Market Activation come in. At GMA, Carnahan is working to decarbonize the hardest to decarbonize sectors including, aviation, maritime, trucking, and cement and concrete. GMA finds companies like the one described above and orchestrates procurement deals on their behalf with decarbonized suppliers. 

On this episode, she joins host Inder Singh to break down the market-shaping tactics GMA is using to create and accelerate a greener market in the heavy industry and transport sectors. They go over the importance of aggregating demand through buyers’ alliances, how to build trust across buyers and suppliers in a nascent market, and the ways they’re incentivizing suppliers to innovate towards greener technologies.